Launches participants tell stories about.

Directed the immersive theatre activations for the AAA transmedia franchise as two productions of opposite character: an exclusive, tightly scaled piece with the Punchdrunk ensemble at the McKittrick Hotel in New York during Comic Con 2019, and a far larger one at SXSW in Austin, designed for 10 000 participants. Made with Alexandre Amancio (Assassin's Creed) for Reflector Entertainment, founded by Guy Laliberté. Carried out by The Company P with a cross-functional team of around seventy.

Executive producer for the internationally awarded title. Royalty holder and co-rights-controller with creative director Josef Fares. Developed by Starbreeze Studios and published by 505 Games, who later acquired the IP. One of the most awarded indie titles of its era.

Getting prescription glasses in New York meant an eye exam in one place, frames in another and a wait on the lab. Heywear put the whole journey in one storefront: walk in, get examined, choose frames, leave with finished glasses in as little as thirty minutes. Optometry, retail, technology and an on-site lab in one room took a new operating model as much as a new brand — concept, venture building, service design and retail experience were ours end to end. The Manhattan studio opened in March 2021, single-vision from $50–125 including prescription, and the concept has since expanded across New York.

Founded in Sweden in 2012 as Memoto, Narrative built a wearable camera the size of a stamp that took a photo every thirty seconds — with an app, cloud storage and image analysis that turned thousands of frames into a memory you could navigate. The launch was the campaign: a Kickstarter asking for $50 000 closed at $550,189 from 2 871 backers, eleven times the goal, and the first audience was the first backers. The Clip then launched internationally and opened a category that had not existed. The company raised $15M from Khosla Ventures, True Ventures, Passion Capital and Creandum, opened in San Francisco and shipped a second generation. Concept, venture building, hardware and software, brand and global launch — end to end.