Format 01
Immersive production
Full-scale participatory work — an Elysium-scale production designed and delivered end to end. 800–1 500 participants, dedicated venue.
Offering 02 · The studio
Original work, built together.
Co-productions and residencies with cultural institutions. We bring the method, the platform and the dramaturgy; the institution brings the audience, the venue and — often — the public funding.
The institution brings the audience, the venue, often the funding. We bring the method, the platform, the dramaturgy.
97%sell-through · Elysium
3 worksRiksteatern · 1999–2003
5 000participants a year · Borderland
LAGIgrant · Fly Ranch, Nevada
What we deliver
Four ways to build original work with an institution.
From full-scale immersive production to co-produced touring work to residencies where we develop the method in dialogue with the institution's artistic direction.
Format 02
Co-production
Artistic partnership with a theatre, museum, festival or public institution. We bring method and platform; the institution brings venue, audience and often EU or national funding.
Format 03
Residency
Time-bound platform R&D inside an institution. Often includes venue, tech budget and access to the programme. Ideal for developing a new format or testing the AI orchestration in a new context.
Format 04
Toolkit licensing
When an institution wants to run its own production on our platform — with our support through design, launch and first season. Their story. Their audience. Our engine underneath.
Selected work
Twenty-five years of original work.
From Sweden's national touring theatre to a permanent 100-hectare cultural site in Nevada. The work that established the method.
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Six-week immersive theatre series in a 650 m² venue in central Stockholm. Physical scenography, digital layers and AI-driven characters in real-time dramaturgy. The first production of the current method at this scale, with a 20-person cross-disciplinary team. Delivered through Belinda Retourné AB.
97%sell-through · 1 000 participantsArtistic teamBelinda Retourné originator & producer·Mathias Gullbrandson artistic director & director·Åsa Anderberg Strollo playwright·Andreas Saag composer & sound designer·Martin Källström AI architect & digital interface·Theodor Paues marketing & packaging·Oskar Hejll set designer·Sara Kander set designer·Olle Bjerkås set designer·David Fahlgren sound & lighting·Ninia Lemhagen Vierth costume
CastMattias Tor Pettersson Hades·Frida Liljewall Demeter·Alice Brise Persephone·Johan Heinstedt Hermes
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Founded and scaled the festival from concept to a 5 000-participant annual event with recurring 2× oversubscription and around 10 MSEK in ticket revenue. Grew the organisation to some 400 crew and volunteers during production. Acquired 100 hectares of land for a permanent cultural site (Alversjö).
5 000participants annually · 100 hectares acquired -
Four years inside Sweden's national touring theatre. Immersive Hamlet Inifrån (Riksteatern Jam, 1999), Futuredrome — film and participatory concept for Riksteatern Jam (2001–2002) — and artistic director and director of Virtual Galileo (Riksteatern Unga, 2002–2003).
3productions · 1999–2003 -
A regenerative loop of water and nutrients — bathhouse, communal kitchen, hydroponic greenhouse and reed-bed filtration inside a swirling wall of straw and clay, where waste becomes the nutrient the garden grows on. One of ten proposals chosen from two hundred in the 2020 Burning Man & LAGI Fly Ranch Design Challenge, honoured with a grant, and part of the ongoing construction of Fly Ranch, the permanent home of the Burning Man Project in Nevada.
Covered by Forbes — The Future of Burning Man Emerges at Fly Ranch — and by Dezeen, Arkitekten and the Land Art Generator Initiative. Published in Land Art of the 21st Century, 2022.
LAGIgrant recipient · Burning Man ProjectTeamMathias Gullbrandson artist·Julia Andersson architect·Per Dahlgren designer·Bonnie Krantz process lead·Joel Lindefors sustainability·Olle Bjerkås artist
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A recurring practice in participatory art forms: producer on Mutant (larp, 2022–2023), concept and script for Ockulta medborgarbyrån (larp with Satans demokrati, 2016), and site-specific artist for Transparent Sauna (Boesdal, Denmark, 2016–2017).
Ongoingpractice in participatory forms
Who we work with
Built for programmers and producers, not marketing departments.
Our studio conversations start with people who commission original work and hold artistic decision-making — inside institutions and inside funding bodies.
If you are an artistic director or programmer at a theatre, festival, museum or cultural centre — we work as a co-producing partner. You know your audience and your context; we bring the method and the delivery capacity.
If you are a producer at a public institution considering commissioning an immersive or participatory format — we have done this at every scale, from a 20-person residency to a 5 000-person festival to touring theatre for Riksteatern.
If you are a public funding officer looking to invest in the intersection of art, technology and civic participation — we are EU-funded, Kulturbryggan-represented and LAGI-recognised. We know how to write a strong application, and we deliver what we propose.
Titles we typically work with
- Artistic DirectorTheatres · festivals · centres
- ProducerPublic institutions
- Programme CuratorMuseums · biennales
- Festival DirectorNational · international
- Public Funding OfficerNational culture councils · EU
- Head of R&DCultural innovation programmes
How we engage
From first conversation to opening night.
Cultural production timelines are longer than launch marketing. Our engagement cycle respects that — we build the funding case with you, not around you.
Step 01 · Month 1–3
Concept & funding
Artistic concept, funding strategy, co-application to public funders. Delivered as a short paid pre-production before commitment on either side.
Step 02 · Month 4–9
Design & development
Story architecture, scenography, AI dramaturgy design. Prototype testing where possible. Aligned with the institution's programming calendar.
Step 03 · Month 10–14
Production
Cross-disciplinary build — narrative, tech, venue integration, cast. Freelance production bench activated. Public preview series before opening.
Step 04 · Run
Season & iterate
Live operation through the season. AI-driven adjustments each night. Audience data, artistic evaluation and touring potential assessment.
Stockholm · worldwide · commissions opening 2026
Planning your 2027 or 2028 season?
Cultural co-productions need long lead times. If you are considering commissioning an immersive or participatory format, the conversation should start 12–18 months out.
Start a conversation