Format 01
Leadership immersive
Strategic transformation staged as a participatory experience. Every leader lives the change firsthand — they do not hear a keynote about it.
Offering 03 · Transformation
Change behaviour, not just slides.
Leadership programs, brand activations and long-form engagement programs for organisations that need to move people — not just talk to them. Two decades of work with the Nordic corporate world, from Posten and Volkswagen Group to Fortum, Skanska, NCC, Bräcke Diakoni and Linde.
A strategy on paper is a story no one has entered yet. We stage the change so people live it instead of hearing about it.
1 000leaders · Posten programme
10×revenue · Linde, €30M→€300M
7 yrsGöteborg 400 · city-wide
NYCHeywear · space built end-to-end
What we deliver
Four formats for real behavioural change.
Participatory experiences that outperform slides, conferences and workshops because they engage people the way live events used to — through story, consequence and their own choices.
Format 02
Brand activation
Long-form narrative activation around a brand, product or public initiative. Physical and digital, over weeks or months. Built for engagement metrics that matter — not just impressions.
Format 03
Customer & citizen programs
Long-term engagement programs for customers, citizens or patients — often in regulated or public environments. Behaviour change across adherence, adoption or civic participation cycles.
Format 04
Internal communication series
Recurring participatory formats that replace the traditional all-hands with something people actually remember. Tied to strategic themes and the business rhythm.
Selected work
Two decades of transformation work.
The commercial track record — from a Swedish national logistics company to a €270M revenue growth story in life sciences to a decade with the City of Gothenburg.
-
Three-year collaboration with Linde Healthcare and Linde Gas across Europe. Supported the development and commercialisation of professional services in healthcare and gas. Client revenue grew from approximately €30M to €300M during the engagement period. Delivered through The Story Lab.
10×revenue growth · €30M → €300M -
Flagship corporate event for approximately 1 000 leaders at Sweden Post, designed as a participatory experience supporting strategic transformation and internal alignment. Delivered through The Story Lab and Cordial Business Advisors.
1 000leaders engaged · strategic anchoring -
Seven-year consulting engagement with the City of Gothenburg and Gothenburg & Co. Strategic lead for coordination across a ten-year city-wide event programme. Hands-on coordination of ten large-scale productions across municipal bodies, cultural institutions and partners. Delivered through The Story Lab and Dreamler.
10-yearcity-wide event programme -
Developed a digitalised rehabilitation journey combining service design, SaaS tooling and implementation support. Coordinates rehabilitation coordinators across healthcare providers, municipalities, employers and public authorities. Delivered through Dreamler AB.
Multi-partyhealthcare coordination platform -
Two decades of large-scale corporate event productions across energy, automotive, construction and logistics — supporting strategic change, internal alignment and leadership communication. Delivered through The Story Lab, Cordial Business Advisers, Soul Business Innovation and Blocks of Coral.
20+ yearswith Nordic enterprise clients
Who we work with
For leaders responsible for real change.
Our transformation work sits at the intersection of communication, HR, brand and operations — usually with a specific behavioural outcome as the KPI.
If you are a Chief Communications Officer or Chief People Officer responsible for a strategic transformation and tired of townhall fatigue — we design experiences leaders remember and act on.
If you are a VP Brand or CMO in a category where a traditional campaign will not move the needle — we build participatory activations with behavioural evidence, not just impression metrics.
If you are a Head of Customer or Chief Patient Officer in life sciences, regulated industries or public service — we have built long-form engagement programs that move adherence, adoption and civic participation.
If you are a consulting firm with a Fortune 500 client and a transformation mandate — we are often the specialist partner that turns your recommendations into an experience the organisation actually feels.
Titles we typically work with
- Chief Communications OfficerComms · transformation
- Chief People Officer / CHROLeadership · culture
- VP Brand / CMOBrand · marketing
- Head of Leadership DevelopmentL&D · executive programs
- Chief Customer OfficerCustomer · patient · citizen
- Head of TransformationProgramme leads
- Managing PartnerConsulting firms
How we engage
From diagnosis to embedded change.
Transformation engagements start with the outcome — the specific behaviour or decision-pattern the organisation needs to shift. We work backwards from that.
Step 01 · Week 1–3
Diagnosis
Behavioural outcome definition, stakeholder interviews, current-state mapping. A short paid engagement to align on what specifically needs to change.
Step 02 · Week 4–8
Design
Programme architecture — participatory formats, story spine, measurement plan. Delivered as a working design document plus format prototypes.
Step 03 · Week 9–16
Pilot
First cohort or activation, live measurement. Iterate on what works. Build the internal capability to sustain the format beyond us.
Step 04 · Rollout
Scale & embed
Full programme rollout. Train-the-trainer where relevant. Handover to the internal comms or L&D team with the platform running under the hood.
Stockholm · worldwide · commissions opening 2026
Got a change that isn't landing?
If your organisation has a transformation on paper that is not translating into behaviour, we should talk. Most engagements start with a short paid diagnosis to establish whether a participatory format is the right instrument.
Start a conversation